Britain’s nascent shale gas industry is in danger of being doused by inept PR and poor practice
In the golden rule usually attributed to spin doctor Alastair Campbell, there is some dispute over the exact number of days a story has to run for before its subject is doomed. A week, say some; 10 days or a fortnight say others. What is beyond doubt is that the fracking firm Cuadrilla’s attempts to drill a hole in the Sussex countryside, which began on 25 July, has ploughed through even the longest of time limits.
As a result the UK’s embryonic shale gas industry is in danger of being stillborn. It is facing a Monsanto moment: an introduction so botched that leaves the technology unusable on arrival. In the late 1990s millions of tins of genetically modified tomato puree were bought by British shoppers before they knew anything about genetic modification techniques. When they did, they decided they didn’t like the whiff of it, and imposed their own ban that killed the prospects for GM food stone dead.
Source: Guardian Politics